Leonardo DRS launches the Agusta brand as the pinnacle of sophistication and technology for the VIP helicopter industry

  • Leveraging the strength of the iconic name “Agusta” in the global rotorcraft industry, with its unmatched distinguished capabilities in terms of performance, technology, style and customization, Leonardo will introduce other services and solutions to offer operators an enhanced and even more distinctive flight experience
  • The new VIP brand was announced at the inauguration of the innovative rotorcraft terminal in Dubai with Falcon Aviation Services – which will facilitate mobility to and from the Expo 2020 site – and is deliberately referred to as “Casa Agusta”
  • The presence of the revolutionary AW609 tiltrotor in Dubai for its first official presentation in the region embodies a vision of modern air mobility that brings Agusta values ​​into a new era

Leonardo announced the launch of a new initiative to strengthen its leadership position in the global VIP / corporate helicopter market, as a pioneer of new advanced and sustainable air mobility solutions in the field of vertical flight. Today, Agusta becomes the brand that embodies the philosophy and distinctive values ​​of design, technology and service of the company in the field of executive transport rotorcraft.

Building on the legacy of an iconic name steeped in the helicopter industry community and a symbol of commitment to staying at the forefront of innovation, Agusta is a unique combination of performance, comfort and Italian style. refined. Leonardo is committed to providing operators, today and tomorrow, with unparalleled tailor-made solutions. The new solutions will involve all new operational and customer services and information, aircraft interior and layout configurations and tailor-made possibilities in the VIP transport sector.

Gian Piero Cutillo, Managing Director of Leonardo Helicopters, said: “With Agusta, we give our VIP operators a strong brand that they can easily recognize and identify with, a sign that embodies their desire for excellence and quality with a personal touch and distinction, which includes their flying experience. We want them to be themselves before take off, during the flight and upon arrival at their destination, distinguishing them from others. The strength and recognition of the Agusta brand heritage continues to live on in this particular market segment. ”

Since the arrival of the popular and iconic A109 fifty years ago, “speed and elegance” have been clear examples of recurring operator words to define a helicopter and an experience. The significant growth and evolution of the highly successful range of solutions in all civil and public service applications over the past decades has led ‘Agusta’ to become synonymous with these characteristics of outstanding performance, aerodynamics, cutting edge and high levels of customization. This is especially true and persistent for passenger transport roles.
The announcement took place during the inauguration of the new rotorcraft terminal by Leonardo and Falcon Aviation Services in Dubai, deliberately designated Casa Agusta. The terminal will facilitate mobility to and from the Expo 2020 site in Dubai. A TiltRotor AW609 and a full scale VIP / corporate cabin mockup AW609 will be on display statically near Casa Agusta for a limited time. The AW609 TiltRotor’s first appearance in the Middle East with its official presentation in Dubai marks the global commercial launch of the revolutionary multirole aircraft as it moves closer to civilian certification.

The design of Casa Agusta is based on a completely new concept, which combines a helipad, exhibition hall and relaxation areas in one single helipad in the city. The terminal concept will support the development of a network of point-to-point connections for urban transfers and connections between cities, while meeting the growing demands for sustainable and modern vertical mobility, as well as better access to urban areas. Users and passengers of VIP and charter services will benefit from levels of service generally available at larger private airport facilities, far from downtown and urban areas. Casa Agusta presents a solid and environmentally friendly design, which is modular thanks to the use of recyclable materials and, if necessary, the terminal can be transported. The main operator Falcon Aviation Services will use the terminal to provide the best helicopter transport services.

Experience should give a feel for Agusta before each take off and landing, which is why Leonardo has developed an ideal ground base, which will be at the start and end of every trip. A modern, modular, durable, refined rotorcraft terminal that responds to changes in airborne mobility with a modular space, work or relaxation areas. Thanks to the combination of incredible infrastructure with the revolutionary AW609, which offers rotorcraft versatility and turboprop-like performance, what Leonardo is doing in Dubai today perfectly embodies the company’s vision for the not-so-distant future. in modern air mobility.

Alessandro Profumo, CEO of Leonardo, said: “The aviation industry in the third millennium is rapidly evolving towards new forms of mobility, with goals of modernity, safety and sustainability. Indeed, our objective is not only to build new bridges for the exchange of goods and services, but above all to promote the circulation of people and new ideas, which are key to economic and cultural growth. Leonardo wants to be a driving force behind this transformation, relying on the capabilities that distinguish us: high-end technologies, professionalism and people. What we are announcing and showing here today will go a long way to supporting this evolution of mobility.

With a market share of over 40% of the multi-engine VIP helicopter market by delivery, Leonardo is an undisputed leader in this sector. The company has the widest and most modern range of models and capabilities of any other manufacturer, meeting and even exceeding the strictest certification and safety standards with a range of advanced technologies for navigation, mission, safety and cabin experience.

About Falcon Aviation Services
Falcon Aviation Services was established in 2006 on the initiative of His Highness Dr. Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan, Advisor to the President of the United Arab Emirates. Located at Abu Dhabi’s Al Bateen Executive Airport and Dubai’s Al Maktoum International Airport, Falcon Aviation offers a wide range of operational and aeronautical support services, including oil and gas aviation support, maintenance, repair and overhaul (MRO), charter services for business jets and custom helicopters. Guided tours, Fixed Base Operator (FBO), Aircraft Management Services and Continuing Airworthiness Management (CAMO), Heliport Management and Inspection, among others. Falcon Aviation has firmly established itself as a leading operator in the aviation industry in the UAE and the MENA region in general for its commitment to quality, safety and excellence.


Leonardo DRS inc. published this content on 02 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 02 October 2021 04:30:23 PM UTC.

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